An Infographic from LOJO's Marketing and Design team.
"The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service."
We've created this free infographic that depicts this journey and its key steps.
Steps in the Buyer's Journey
- Awareness Stage: The buyer realizes they have a problem.
- Consideration Stage: The buyer defines their problem and researches options to solve it.
- Decision Stage: The buyer chooses a solution.