An Infographic from LOJO's Marketing and Design team. 

"The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service."

We've created this free infographic that depicts this journey and its key steps.

Buyer's Journey.png

Steps in the Buyer's Journey

  • Awareness Stage: The buyer realizes they have a problem.
  • Consideration Stage: The buyer defines their problem and researches options to solve it.
  • Decision Stage: The buyer chooses a solution.